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https://www.amazon.com/Survey-Playbook-create-perfect-survey/dp/1499202164/ref=sr_1_1?hvadid=241645282960&hvdev=c&hvlocphy=9011108&hvnetw=g&hvqmt=e&hvrand=5009717573008251993&hvtargid=kwd-389852640146&hydadcr=21878_10169919&keywords=the+survey+playbook&qid=1684462812&sr=8-1